Hello and welcome — I’m Madeline, the founder of Evelyn & Hugo London. This journey began in the simplest of ways: just me, a single mother, and my two little ones, Evelyn and Hugo, building a new life together.

Fashion quickly became more than fabric or trends; it became my way forward — a place where beauty, comfort, and resilience could coexist. What started at my kitchen table, cutting fabrics between nap times and packing orders late at night, slowly grew into something far bigger than I ever imagined.

This brand is rooted in courage, long days, and the determination of a woman who refused to give up. Every early order helped me provide stability for my children — and gave me the chance to create pieces that help women feel confident, composed, and effortlessly themselves.

At Evelyn & Hugo London, every item is made with intention, and styles that feel lived-in, loved, and uniquely you. We believe in authenticity, craftsmanship, and creating pieces you’ll treasure for years to come.

Above all, what matters most isn’t just the clothing — it’s the people. This brand exists because of real connections, real stories, and customers who become part of our extended family.

From the three of us, thank you for believing in this journey and helping us grow from a tiny kitchen into the brand we are today. ❤️

Welcome to Evelyn & Hugo London — we’re so glad you’re here.