Privacy Policy

This Privacy Policy explains how Evelyn & Hugo London (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from www.evelynandhugo.com (the “Site”) or otherwise interact with our services (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to anyone using our Services, whether as a customer, website visitor, or another individual whose data we process under this policy.

Please read this Privacy Policy carefully to understand how we handle your information.


Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, legal obligations, or applicable regulations.
Whenever updates are made, the revised version will be published on our Site and the “Last Updated” date will be amended. We will also comply with any legal requirements regarding notification or consent.


Collection and Use of Personal Information

To provide and improve our Services, we collect personal data from various sources depending on how you interact with us.

In addition to the specific purposes outlined below, we may use your information to:

  • Communicate with you directly

  • Improve and maintain our Site and Services

  • Fulfill legal or regulatory obligations

  • Enforce our Terms and Conditions

  • Ensure the security and integrity of our operations


Types of Personal Information We Collect

Information You Provide Directly

You may provide personal data to us when using our Services, including:

  • Contact information: name, address, email address, and phone number

  • Order details: shipping and billing addresses, payment confirmations, and order numbers

  • Account details: usernames, passwords, and other security information

  • Customer support: communications and messages exchanged with our team

Some features may require specific information. If you choose not to provide it, certain functions of our Services may be unavailable.

Information Collected Automatically

We automatically collect information about your interactions with our Site using cookies and similar technologies (“Usage Data”). This may include:

  • Device and browser information

  • IP address and general location

  • Pages visited and time spent on the Site

  • Referral links and interaction metrics

Information from Third Parties

We may also receive information from third parties, including:

  • Shopify, our e-commerce platform provider

  • Payment processors for order and transaction details

  • Marketing and analytics partners who collect data via cookies, pixels, or similar tools

All third-party data is handled in accordance with this Privacy Policy.


How We Use Your Personal Information

To Provide Our Services

We use your data to:

  • Process payments and fulfill orders

  • Send order and account updates

  • Manage returns, exchanges, and support requests

  • Coordinate delivery and tracking

  • Improve your shopping experience on our Site

For Marketing

We may use your data to send promotional offers, newsletters, or advertisements relevant to your interests.
If you reside in the EEA, such processing is based on our legitimate interest under Article 6(1)(f) GDPR.

You may unsubscribe from marketing emails at any time by following the link in our emails or contacting us directly.

For Security and Fraud Prevention

We process personal data to detect and prevent fraud, misuse, or illegal activity.
For users in the EEA, this processing is based on our legitimate interest in ensuring the security of our Services under Article 6(1)(f) GDPR.

For Customer Support and Service Improvement

We use your data to provide assistance and continuously improve our Services, based on our legitimate interest under Article 6(1)(f) GDPR.


Cookies

We use cookies to:

  • Operate and optimize our Site

  • Save preferences and shopping cart data

  • Analyze site traffic and performance

You can manage cookies through your browser settings. However, disabling cookies may affect certain site functionalities.
For more information about Shopify’s cookie policy, visit Shopify Cookies Policy.


Disclosure of Personal Information

We may share personal data in the following cases:

  • With trusted third-party service providers (such as shipping, hosting, analytics, and payment partners)

  • With affiliates or business partners for operational purposes

  • To comply with legal obligations or court orders

  • In the event of a merger, acquisition, or business restructuring

  • With your consent or explicit direction

We do not sell or share your sensitive personal data for the purpose of profiling or inference.


Third-Party Websites

Our Site may include links to external websites that are not affiliated with us.
Please review their individual privacy policies, as we are not responsible for their data practices.


Children’s Privacy

Our Services are not directed toward children.
We do not knowingly collect personal information from minors.
If you believe a child has provided personal data, please contact us so we can remove it promptly.


Security and Data Retention

We take appropriate measures to safeguard your personal data; however, no system is completely secure.
Please avoid transmitting sensitive information through insecure channels.
We retain your data only as long as necessary to provide our Services, fulfill legal obligations, or resolve disputes.


Your Rights

Depending on your location, you may have the right to:

  • Access or receive a copy of your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with your data protection authority

To exercise your rights, contact us via info@evelynandhugo.com.
We may request verification to confirm your identity.


Complaints

If you have concerns regarding our use of your personal information, please contact us first so we can resolve the matter.
If you are not satisfied, you may contact your local data protection authority (for EEA users, your local DPA).


International Transfers

Your data may be transferred and processed outside your country of residence.
For transfers from the EEA, we rely on approved safeguards such as the Standard Contractual Clauses or ensure the receiving country provides adequate protection under applicable data laws.


Contact Information

If you have any questions about this Privacy Policy or how your data is processed, please contact us at:

📧 info@evelynandhugo.com

Unless otherwise stated, Evelyn & Hugo London acts as the data controller for your personal information under applicable data protection laws.